by UEFA - 12/02/2014

UEFA announced today that long-term UEFA partners BBC and ITV have been awarded the media rights in the UK in a combined deal for both UEFA EURO 2016 and UEFA EURO 2020. The two-tournament deal ensures free to air coverage for every match of the respective tournaments.

"We are delighted to reach an agreement with the UK’s leading free to air broadcasters ITV and BBC. Both partners have in-depth experience of broadcasting the UEFA European Football Championship," said Guy-Laurent Epstein, marketing director of UEFA Events SA, when commenting the deal.

He further added that "of course it is great news for English, Welsh and Northern Irish fans, who will be able to follow their respective teams' performance at UEFA EURO 2016 in an unrivalled manner through BBC's and ITV's cutting edge coverage.

"Finally yet importantly, this deal adds to the coverage and in-tournament excitement for UEFA EURO 2020, where the UK will host a total seven matches: four in Glasgow and both semi-finals and the final taking place in London at Wembley. All in all, this is a very positive agreement for all football fans in the UK."

The agreement covers exclusive live and delayed rights across all BBC and ITV platforms, along with magazine and highlights programs. The extensive distribution for each tournament across the BBC’s and ITV’s linear and digital assets means audiences in the UK will have unparalleled access to every match.     



UEFA today announced an exclusive agreement with the European Broadcasting Union (EBU) for the UEFA EURO 2016 broadcasting rights.

The deal covers 26 European territories*/** and per country ensures free-to-air coverage of a minimum of 23 live matches, as well as dedicated magazine-style shows and highlights programmes. In line with UEFA's platform neutral approach, football fans will also be able to enjoy UEFA EURO 2016 via the internet portals and mobile platforms of these official broadcasters as well as via the relevant EBU members' radio stations.

In addition to the TV deal, an agreement was reached beyond the 26 countries for the radio rights of the event, enabling EBU radio members to offer extensive coverage of UEFA EURO 2016 to European listeners.

Guy-Laurent Epstein, marketing director of UEFA Events SA, said: "We are pleased to extend our long-standing partnership with the EBU and their members with this agreement on UEFA EURO 2016. This deal will provide valuable free-to-air coverage of the tournament across Europe. Having the EBU members on board will help to promote UEFA EURO 2016 in the relevant territories and is highly positive for the development and exposure of European national team football."

* Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, FYR Macedonia, Georgia, Hungary, Latvia, Lichtenstein, Lithuania, Malta, Moldova, Montenegro, Portugal, Republic of Ireland, Serbia, Slovakia, Slovenia, Switzerland.

** Rights in Azerbaijan have been awarded for 23 live matches on free-to-air only.

Note to editors:
The agreement was negotiated by CAA Eleven, the marketing agency appointed by UEFA to exclusively commercialise the media and commercial rights for European national team football, including UEFA EURO 2016, the European qualifying matches for UEFA EURO 2016, the 2018 FIFA World Cup, the UEFA European Under-21 Championship and other national team competitions.

Continuing with the sales in Asia, UEFA announced today that a deal with Eurosport has been concluded for the 2015 –18 cycle of the UEFA Champions League media rights in Singapore.

Eurosport will ensure coverage of the UEFA Champions League throughout the territory, with the Eurosport channel broadcasting one live match on a Tuesday and one live game on a Wednesday, followed by highlights on both matchnights. Consistent with UEFA's platform-neutral approach, all remaining fixtures will be exploited via Eurosport's digital platforms.

Commenting on the award of these UEFA Champions League media rights, Guy-Laurent Epstein, UEFA Events SA marketing director, said: "UEFA is delighted to announce that Eurosport will be the new home of the UEFA Champions League in Singapore for the 2015–18 cycle. Eurosport is committed to delivering strong coverage of the competition, guaranteeing fans throughout the territory have access to the UEFA Champions League."

UEFA would like to thank incumbent rights holder Singtel for its continued contribution to the competition in Singapore.

Media rights tender to be launched in Italy and Germany for UEFA EURO 2016 and UEFA EURO 2020 respectively.

UEFA wishes to notify interested parties of the launch of the sales process for the media rights to UEFA EURO 2016 for exploitation in the territory of Italy. The sales process will be effected initially by means of an Invitation to Tender (“ITT”) process, starting Monday 13 April 2015, under which qualified media content distributors will be invited to submit offers for the available rights prior to the bid submission deadline on Tuesday 12 May, 12.00CET.

UEFA wishes to notify interested parties of the launch of the sales process for the media rights to UEFA EURO 2020 for exploitation in the territory of Germany. The sales process will be effected initially by means of an Invitation to Tender (“ITT”) process, starting Tuesday 14 April 2015, under which qualified media content distributors will be invited to submit offers for the available rights prior to the bid submission deadline on Wednesday 13 May, 12.00CET.

Both sales processes will be administered by CAA Eleven Sàrl, UEFA’s exclusive marketing agency for the exploitation of certain media and commercial rights relating to its national team competitions. All enquiries in respect of the acquisition of the above rights should therefore be directed to CAA Eleven Sàrl by emailing

Updates on the progress of these sales processes will be provided on

UEFA is pleased to announce UEFA EURO 2016 broadcast deals for Denmark - where DR and TV2 will cover the tournament - and for Iceland, where Skjarinn will broadcast UEFA EURO 2016.

DR and TV2 will share the right to transmit UEFA EURO 2016 in Denmark, showing each of the 51 matches on a live basis and providing additional tournament coverage through magazine and daily highlights packages.

As a newcomer to the UEFA broadcaster family, Icelandic operator Skjarinn will also screen all UEFA EURO 2016 games live and offer additional coverage of the championship through daily highlights and magazine programmes.

In line with UEFA's platform-neutral approach, all matches will also be available via the respective broadcasters' websites and mobile applications.

UEFA has reached an agreement with Česká Televize for the broadcasting rights for the 2015 UEFA European Under-21 Championship in the Czech Republic. Česká Televize will guarantee extensive live coverage of the tournament as well as comprehensive highlights in the host nation.

An agreement has also been struck for the broadcast rights in Slovakia, with TV JOJ acquiring the exclusive rights to show the tournament across its television, internet and mobile platforms. The Czech Republic will be the host country for the 20th edition of the U21 championship, which takes place between 17 and 30 June 2015.

In addition, UEFA will launch a tender process for U21 finals broadcast rights in Denmark, Finland, Norway, and Sweden on 25 November, with a deadline to receive offers of 11 December. This tender process will be managed by CAA Eleven, UEFA's exclusive marketing agency for its national team competitions. In all other territories, including the other participating countries, the rights will be presented in due course.


UEFA is pleased to announce that FDJ (Française des Jeux) has become the first partner to join the family of UEFA EURO 2016 national sponsors. This partnership concerns the FDJ brand and its lottery activities.


UEFA has announced that tender processes will be launched shortly for media rights to UEFA EURO 2016 in several European countries.

Hamburg-based SPORTFIVE has been appointed as the exclusive sales agency for UEFA EURO 2016 in Austria, Belgium, Germany, Spain, Switzerland and the Netherlands.





European Qualifiers media rights deals have been announced in Finland, France, Armenia, Belarus, Estonia, Georgia, Kazakhstan, Latvia, Lithuania and Moldova, as well as territories in Asia, Africa and Oceania.



UEFA EURO newsdesk



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