UEFA has reached an agreement with Dentsu Inc. in relation to the sponsorship sales for UEFA's Top National Team Competitions between 2006 and 2009.
The agreement gives Dentsu the exclusive right to market the sponsorship packages of UEFA's Top National Team Competitions (EUROTOP) to Japanese corporations, and the right to market the sponsorship packages to Chinese corporations, subject to UEFA's approval. The new UEFA EUROTOP commercial programme, developed by UEFA Marketing & Media Management (UMMM), focuses on the very best of European National Team Competitions and includes the following events:
- UEFA EURO 2008™ (UEFA European Football Championship™)
- UEFA European Under-21 Championship 2006 & 2008
- UEFA European Women’s Championship 2009
- UEFA European Futsal Championship 2007 & 2009
Since 1984, Dentsu has been actively involved in the UEFA European Football Championship™ as a marketing agent in Japan, contributing primarily in the area of sponsorship sales. UEFA CEO Lars-Christer Olsson, said: "Dentsu has been an important long-term partner of UEFA, assisting in many areas of UEFA's National Team Competitions commercial programme in their home market of Japan.
The formalisation of this agreement will help UEFA achieve its commercial objectives, bringing in high-quality global marketing partners to support National Team Football."
McDonald's and Carlsberg, as long-term UEFA partners in relation to National Team Competitions, are already part of the exclusive group of six EUROTOP Partners, whose deal with UEFA covers all Top National Team Competitions. UMMM is continuing discussions with other blue-chip companies to complete the EUROTOP Partner Programme.
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