International broadcaster Eurosport have been awarded media rights to UEFA's new competition for young footballers, the UEFA Youth League, for the period between 2013 and 2015 with the first live game on Tuesday between Manchester United FC and Bayer 04 Leverkusen.
Eurosport has been awarded the exclusive European media rights to the first-pick match each matchweek. In this respect, Eurosport will produce the first-pick matches (including the semi-finals and final) and broadcast them across its pan-European network of channels (Eurosport or Eurosport 2). As from the semi-finals, the UEFA Champions League rights-holders in the countries of the participating teams will have the possibility to acquire the media rights to the matches co-exclusively with Eurosport.
Eurosport is the first official broadcast partner of the UEFA Youth League. However, UEFA Champions League rights-holders will also have the opportunity to produce and broadcast UEFA Youth League matches.
Commenting on the awarding of these rights, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: "UEFA is delighted to announce Eurosport as the first rights-holder of the 2013-15 UEFA Youth League. UEFA is looking forward to working with Eurosport in order to build and promote this newly-created competition. Eurosport's wide reach and promotional and production expertise are key assets for the exposure of the competition, and as a long-term partner of UEFA's other youth competitions, Eurosport is a natural fit for the UEFA Youth League."
The first match to be produced and broadcast live on Eurosport will be the encounter between Manchester United and Leverkusen on 17 September at 17.00CET.
The 32 clubs that have qualified for the 2013/14 UEFA Champions League group stage will participate in the new European Under-19 club competition, the 2013/14 UEFA Youth League, which is designed to give young players international competition experience at club level. The group stage will take place between September and December 2013, with fixtures being played around or on the same dates as the UEFA Champions League. The eight group-winners and eight runners-up from the UEFA Youth League group stage will then participate in a knockout phase, played in single matches from February 2014 onwards.
UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations. It is, among other things, responsible for generating media rights, sponsorship, licensing and hospitality revenue from all professional national team and club competitions, and for managing relationships with all associated commercial partners.
TEAM Marketing AG is the exclusive marketing agency of UEFA for the exploitation of certain media and commercial rights relating to the UEFA Champions League, UEFA Super Cup and UEFA Europa League.
©UEFA.com 1998-2013. All rights reserved.