UEFA announced today that it has reached an exclusive agreement with MTV in Hungary for the rights to all 31 matches of the UEFA EURO 2012 final tournament.
The public service broadcaster MTV will ensure extensive live free-to-air coverage of 27 matches and delayed transmission of the four overlapping matches from the group stage on its main channel m1 for the tournament taking place next summer in Poland and Ukraine.
A blend of dedicated magazine and daily highlights programmes will also complement m1's coverage of UEFA EURO 2012. In addition, MTV will deliver comprehensive coverage of the tournament via Magyar Radio and its internet and mobile platforms.
Commenting on the agreement, UEFA said: "UEFA is delighted to continue its relationship with MTV, a long-standing and experienced partner in broadcasting the UEFA European Football Championship since 1976 and other major sporting events. UEFA is looking forward to working with MTV to deliver a strong multimedia experience to football fans in Hungary for UEFA EURO 2012."
Mediator Servicing SA is an independent EBU subsidiary fully dedicated to the UEFA EURO 2012 project and acts as UEFA's exclusive agent for marketing UEFA EURO 2012 media rights in the following seven territories: Azerbaijan, Czech Republic, Hungary, Israel, Kazakhstan, Portugal (free-to-air media rights only) and Slovakia.
©UEFA.com 1998-2013. All rights reserved.