UEFA has announced an agreement with a new global partner for the UEFA Europa League - Western Union, the leader in global payment services
Western Union has signed a three-year agreement to become the Presenting Sponsor of the competition for the period between 2012 and 2015. The partnership will commence immediately and run through to the 2015 UEFA Europa League final and also includes the 2013, 2014 and 2015 UEFA Futsal Cup finals.
"The UEFA Europa League has taken great strides over the last three years and gone from strength to strength to become a large-scale competition in its own right and with its own identity," said UEFA Events SA CEO David Taylor. "I am pleased to welcome Western Union as a new partner to the UEFA Europa League family. We highly value the support of this international brand which will increase and promote the growth of this great competition on a global scale."
Diane Scott, executive vice president and chief marketing officer and president, Western Union Ventures, said: "We are delighted to become a Global Partner and the Presenting Sponsor of the UEFA Europa League. Western Union has an extensive network of 500,000 agent locations in 200 countries and a focus on meeting the otherwise unmet financial services needs of our customers. Drawing upon this global reach this is a great opportunity for us to engage our customers and agents around the world, as well as in Europe, in the excitement of the UEFA Europa League."
UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.
TEAM Marketing AG is the exclusive marketing agency of UEFA for the exploitation of certain media and commercial rights relating to the UEFA Champions League, UEFA Super Cup and UEFA Europa League.
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