The UEFA European Football Championship trophy – the Henri Delaunay Cup – and UEFA EURO 2012 mascots Slavek and Slavko were the star attractions as Hyundai unveiled its dedicated UEFA EURO 2012 zone at the Frankfurt International Motor Show.
The 64th International Motor Show, running from 15 to 25 September, will see the official automotive sponsor of the finals in Poland and Ukraine showcase the special tournament branding that will decorate the fleet of 357 Hyundai vehicles that will transport teams, VIPs and event staff at UEFA EURO 2012. Hyundai will also display miniatures of the team buses deployed at the last two final tournaments.
From 2 December, the day after the finals draw in Kyiv, supporters will have the chance to enter the popular Be There With Hyundai competition, which invites fans to choose the slogans to be emblazoned on the 16 team coaches in Poland-Ukraine. A popular contest at UEFA EURO 2004 and UEFA EURO 2008, the promotion takes on a new dimension this time with supporters able to make their suggestions through UEFA.com as well as local channels.
A video detailing the history of Be There With Hyundai will also be shown in Frankfurt and on Hyundai's Facebook channel.
The biennial International Motor Show attracts visitors and manufacturers from across the world, and takes place at the Messe Frankfurt. UEFA EURO 2012 kicks off in Warsaw on 8 June 2012.
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