March has been a record month for uefa.com thanks to a combination of spectacular matches played in the UEFA Champions League and UEFA Cup, and more than 200 million page views and 15.5 million visitors accessing UEFA's official website. This constitutes an increase of 44 per cent in page views and 112 per cent in visitors compared with the same month last year.
Since its relaunch in September 2001, uefa.com has registered an overall increase of over 800 per cent in visitors. This latest development confirms the trend and proves the success of the many features of UEFA's official website such as extensive live match coverage, the latest news about UEFA's competitions and its availability in ten languages. The main audiences are being registered with 69 per cent coming from Europe, 15 per cent from Asia and 13 per cent from the Americas.
Eastern European promise
The biggest single increase, when comparing with data from March 2008, has been a 400 per cent rise in traffic to the Russian language section, due to the influx of new users from Russia and Ukraine, making up almost a quarter of all traffic. In the UEFA Cup Round of 16, a total of five teams from Russia and Ukraine were represented and, for the first time in UEFA Cup history, not only one but two Ukrainian clubs have reached the quarter-finals.
The single day with most traffic registered was Wednesday 11 March, the last day of the UEFA Champions League first knockout round matches, which was covered live on uefa.com's MatchCentre – including such decisive games as AS Roma v Arsenal FC, Juventus v Chelsea FC and Panathinaikos FC v Villarreal CF. On that day alone, 2.4 million visitors accessed 38 million pages.
'Ever increasing fan base'
"With such unique features as the live coverage of the UEFA Champions League and the UEFA Cup draws, and a complete video offering of UEFA's matches, uefa.com has built up a solid fan base which is ever increasing with more and more visitors from Eastern Europe. With football and the football fan at the heart of the website, uefa.com has established itself as the most reliable source of information of European football," said Alexandre Fourtoy, CEO of UEFA Media Technologies, the UEFA subsidiary responsible for uefa.com.
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