Union des Associations Européennes de Football

Media rights deals for 2012-15 UEFA Champions League and UEFA Europa League announced in People’s Republic of China

065 - CCTV, Sina and QQ awarded certain media rights
Published: Wednesday 22 August 2012, 16.50CET

UEFA announced today the award of 2012-15 UEFA Champions League media rights to CCTV and also the award of 2012-15 UEFA Champions League and UEFA Europa League internet rights to Sina and QQ in the People’s Republic of China.

CCTV, the Chinese public broadcaster, will broadcast each matchnight one live UEFA Champions League match as well as a highlights programme. Coverage of the UEFA Champions League will be done via their CCTV 5 channel available to over 350 million homes throughout the country. In addition CCTV will also make available all matches via internet and mobile.

Internet operators Sina and QQ will each stream two live UEFA Champions League matches per matchnight as well as the highlights programme.

In respect of the UEFA Europa League, QQ will stream two live matches per matchweek and both internet operators will make available the weekly highlights programme. The content will be available to football fans in China via QQ’s and Sina’s internet portals, QQ.com and sina.com respectively.

Commenting on the award of UEFA Champions League and UEFA Europa League media rights,

UEFA said:

“UEFA is delighted to announce CCTV’s renewal of the UEFA Champions League rights in the People’s Republic of China. Long-term rights holder CCTV has proven their dedication to the competition and demonstrated that they are best-placed to ensure great access to the competition to football fans in China.

“UEFA is also delighted to welcome new internet partner QQ, who joins incumbent rights holder Sina, into the family of UEFA Champions League and UEFA Europa League broadcasters. Both platforms will further develop and enhance the digital presence of the competitions in the territory.”

Further announcements regarding the award of the remaining UEFA Europa League media rights in the People’s Republic of China will be made in due course.

Note to editors:

TEAM Marketing AG is the exclusive marketing agency of UEFA for the exploitation of certain media and commercial rights relating to the UEFA Champions League, UEFA Super Cup and UEFA Europa League.

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