053 - Orange becomes the eighth global sponsor for UEFA EURO 2016
UEFA and Orange are proud to announce that Orange is officially joining UEFA EURO 2016’s commercial programme as a global sponsor with exclusive worldwide rights, and will be the Official Telecommunications Service Provider for the tournament.
UEFA EURO 2016 will mark the second time that Orange is working together with UEFA to deliver Europe’s premier national team footballing event and the third biggest sporting event worldwide. As part of its UEFA EURO 2016 campaign, Orange will be developing exclusive offers, giving consumers an opportunity to connect to what is essential for them.
As Official Telecommunications Service Provider, Orange will be providing all fixed and wireless communications services for the tournament. This includes the responsibility for delivering live match signals from the ten stadiums in France to broadcasters and fans around the world, as well as providing staff, officials, media, referees and volunteers with connectivity through approximately 25,000 access points and mobile services throughout the tournament. Over 800 engineers and experts from Orange will be dedicated to delivering UEFA EURO 2016.
Guy-Laurent Epstein, Marketing Director of UEFA Events SA, commented:
“We are very pleased to welcome Orange as a Global Sponsor of UEFA EURO 2016. Orange’s contribution to the transmission of the TV signal will ensure that fans around the world are able to experience the excitement of the tournament at its best. In parallel, our partnership will help UEFA to deliver the most digital and connected event ever. We are delighted to be welcoming back a true partner who will be essential not only to the fans’ global experience, but also to the success of the tournament.”
Beatrice Mandine, Senior Executive Vice-President in charge of Communications and Brand, said:
“EURO 2016 will be one of the most connected tournaments that football has ever seen, and we are proud to be able to help France stage and host it. Passions run high when it comes to sport and football, and I am delighted that Orange can help bring these games closer to customers and fans worldwide. Our sponsorship of these games is just the start of a new legacy that Orange is building to connect people to what is essential in their lives.”
The commercial programme of UEFA EURO 2016 is now almost complete, with Orange becoming the eighth global sponsor to join the programme. Announcements for the two remaining global positions are expected over the coming weeks.
Note to editors:
CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team competitions, including the UEFA European Football Championship, UEFA European Under-21 Championship, UEFA European Women’s Championship, UEFA European Futsal Championship and the European Qualifiers.
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