056 - UEFA and Turkish Airlines are proud to announce that Turkish Airlines is officially joining UEFA EURO 2016’s commercial programme as a global sponsor with exclusive worldwide rights, and will be the Official Airline for the tournament.
As part of the campaign, Turkish Airlines will be developing exclusive offers such as special airfares for fans to fly to France and charter rates for competing teams to travel to and from the tournament. Turkish Airlines in fact flies to 22 of the 24 competing countries and covers six destinations within France so is the ideal partner to ensure fans and players arrive relaxed and ready to enjoy the tournament.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said:
“We are excited to welcome Turkish Airlines on board for UEFA EURO 2016. As Europe’s leading airline, they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year.”
Ilker Ayci, chairman of Turkish Airlines, commented:
“Turkish Airlines has endorsed sports all over the world for many years, because we firmly believe in its ability to unite people from different nations and cultures on the playing field. The partnership with UEFA EURO 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition, and wish all the teams the best of luck! ”
Turkish Airlines becomes the ninth global sponsor to join the commercial programme for UEFA EURO 2016. One global position remains, with an announcement expected over the coming weeks.
Note to editors:
CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team competitions, including the UEFA European Football Championship, UEFA European Under-21 Championship, UEFA European Women’s Championship, UEFA European Futsal Championship and the European Qualifiers.
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