FC Internazionale Milano will use their position as UEFA Champions League titleholders to send out a clear message of Respect throughout the 2010/11 club competition season.
UEFA Champions League titleholders FC Internazionale Milano have chosen the dawn of a new season in European club football's blue-riband competition to highlight the importance of UEFA's Respect campaign.
The Italian champions will make the Respect initiative their own this season after a decision taken by the San Siro club last month during the UEFA Super Cup events in Monaco. Internazionale's team manager Andrea Butti explained to UEFA.com that the club wished to use its elevated profile as champions of Europe to promote the Respect campaign which UEFA has driven forward since 2008.
Starting on the eve of Matchday 1, the Inter players wore the Respect slogan on their training tops and tracksuits. Players and staff will have the logo incorporated into their apparel throughout the Nerazzurri's UEFA Champions League programme, which begins away to Group A rivals FC Twente in the Netherlands later today.
UEFA's rules afford clubs the opportunity to display the Respect message, and Inter's adoption of this key principle – one of the European governing body's 11 key values for the future health of the sport – underlines that Respect for the game, opponents, fans, referees and rules, as well as for integrity and diversity, exists at football's highest echelons.