When 500 players from 48 nations unite in Copenhagen for the UEFA-backed Homeless World Cup later this month, HRH Crown Prince Frederik of Denmark will be watching. The Crown Prince will attend the Homeless World Cup final on Saturday 4 August.
The competition takes place in Copenhagen's City Hall Square from 29 July to 4 August, as players who are currently homeless take a once-in-a-lifetime opportunity to represent their country and change their lives in a prime example of how football can act as a unifier and essential social force.
The Homeless World Cup is an annual, international football tournament, uniting teams of people who are homeless and excluded from around the world to change their lives for the better. It also supports and inspires grassroots football projects around the world working with homeless and excluded people throughout the year.
As a spectator at this international football tournament, Crown Prince Frederik applauds the proud achievements of the players and supports the Homeless World Cup's commitment to use football as a trigger to enable people who are currently homeless to improve their own lives right the way around the world. He will open the final and present the two finalist nations with their medals.
"We are delighted the HRH Crown Prince of Denmark will be able to attend the final of the fifth Homeless World Cup," says Mel Young, president of the Homeless World Cup organisation. "Copenhagen 2007 will be the first royal final, marking a very special occasion for the players who are proud ambassadors for their countries."
Moving on in life
An estimated 77 per cent of players change their lives for the better after participating in a Homeless World Cup, coming off drugs and alcohol, moving into homes, jobs, training, education, repairing relationships with families and even becoming coaches and players for semi-professional and professional football clubs.
UEFA has backed the Homeless World Cup for several years now as part of its social programme. By adopting a flexible and clear social responsibility policy, European football's governing body is supporting the belief that football should be used as a force for broader benefit within society, using its potential to influence attitudes and behaviour beyond the confines of the stadium.
Football fosters inclusion
Since 1999, UEFA has been reinvesting fines imposed in UEFA competitions for specific purposes such as humanitarian aid, social and educational projects. The Homeless World Cup receives UEFA support because it has a strong link with football, has a set of clearly defined goals and successfully develops the use of football as a tool for fostering inclusion.
Click here for more details of the Homeless World Cup
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